What is clean beauty and how does silicone fit into it?Updated 6 months ago

Clean beauty is all about ingredients safety incorporating both synthetic and natural materials, while maybe a surprise to many that not all-natural ingredients are safe and not all synthetics ingredients are unsafe. With Clean beauty, brands are focused on not using materials that are known to be harmful or irritating but instead ones that are safe and efficacious.  

Along with their safety, enhanced performance of active ingredients, compatibility with other materials including naturals, and the unmatched sensory acceptance, silicones are extremely valuable and desired for cosmetic products. Silicones are also used extensively in OTC, baby care, medical applications, and sensitive skin products due to their non-irritating characteristics

- Silicones are also NOT animal derived; therefore, vegan and cruelty free

-They are NOT related to palm oil issues and certified as GMO free

- The types of silicones used in cosmetic products are supported by scientific research and considered safe for consumer use

- They are NOT occlusive and protect the skin with a breathable layer

- In the environment, they degrade in sunlight and in soil

- Silicones are effective, inert and versatile ingredients that benefit skin and hair in numerous ways.